Glossary
Plain-English answers
Clear definitions of the concepts behind Modiva — APIs, the Model Context Protocol, automation and more. Each entry answers the question directly, then shows how it fits together.
What is an ads API?An ads API is an interface for managing paid advertising programmatically — creating campaigns, adjusting budgets and pulling spend and conversion reporting — across networks like Meta, Google, TikTok and LinkedIn.What is an API access token?An API access token is a string an app sends with each request to prove it's authorized to call an API. Tokens are scoped to specific permissions and usually expire, at which point a refresh token gets a new one.What is cross-posting?Cross-posting is publishing the same core content across multiple social platforms. Done well, the content is adapted to each platform's native format rather than copy-pasted identically.What is an MCP server?An MCP server is a service that exposes tools and data to AI agents through the Model Context Protocol (MCP), so an assistant like Claude can take real actions — such as posting to social media — instead of only generating text.What is the Model Context Protocol (MCP)?The Model Context Protocol (MCP) is an open standard for connecting AI assistants to external tools and data sources. It defines how an AI client discovers and calls tools exposed by an MCP server, in a consistent, model-agnostic way.What is OAuth (and how does social login work)?OAuth is an open standard that lets an app access your account on another service without ever seeing your password. You approve specific permissions (scopes) on the provider's own site, and the app receives a limited, revocable access token.What is a social media API?A social media API is an interface that lets software programmatically read from and act on a social platform — publishing posts, fetching analytics, managing comments — instead of doing it by hand in the app.What is social media automation?Social media automation is the use of software to handle repetitive social tasks — scheduling, cross-posting, reporting and even replying — automatically, so you stay consistent without doing everything by hand.What is a social media content calendar?A social media content calendar is a plan of what you'll post, when, and on which platforms. It turns ad-hoc posting into a consistent, repeatable system organized around themes and dates.What is a social media scheduler?A social media scheduler is a tool that lets you compose posts in advance and queue them to publish automatically at chosen times, across one or many platforms — so you stay consistent without posting live every time.What is a unified API?A unified API is a single, consistent interface that abstracts many underlying services behind one schema — so you integrate once and reach all of them, instead of building and maintaining a separate integration per provider.What is a webhook?A webhook is an HTTP callback: instead of your app repeatedly asking an API 'has anything changed?', the service pushes a message to a URL you provide the moment an event happens.
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