Glossary
What is an MCP server?
An MCP server is a service that exposes tools and data to AI agents through the Model Context Protocol (MCP), so an assistant like Claude can take real actions — such as posting to social media — instead of only generating text.
How an MCP server works
An AI client (the agent) connects to an MCP server and discovers the typed tools it offers. When the agent decides to act, it calls a tool by name with structured arguments, the server performs the action against the underlying system, and returns a structured result the agent can reason about.
Why it matters
Without tools, an AI model can only produce text. An MCP server turns intentions into actions — reading data and changing the world — with a consistent, secure, model-agnostic interface that any MCP-compatible client can use.
Modiva's hosted MCP server
Modiva runs a hosted MCP server that exposes every connected social and ads platform as typed tools (post, schedule, read analytics, reply to comments). You add it to your AI client with a scoped MCP key and the agent can act across all platforms at once.
FAQ
Is an MCP server the same as an API?
It's related but model-facing: an MCP server wraps capabilities (often backed by APIs) as typed tools an AI agent can discover and call, with a standard protocol clients understand.
How do I use Modiva's MCP server?
Create an MCP key in the dashboard and add the server URL to any MCP-compatible client (Claude, Cursor, etc.). The social tools appear automatically.