Glossary
What is a social media API?
A social media API is an interface that lets software programmatically read from and act on a social platform — publishing posts, fetching analytics, managing comments — instead of doing it by hand in the app.
What you can do with one
Typical capabilities include publishing posts, scheduling content, reading engagement and analytics, and managing comments or messages — all from code rather than the platform's own UI.
Why they're hard to use directly
Every platform has a different API design, authentication flow, rate limits and approval process. Supporting several at once means maintaining several integrations that each change on their own schedule.
The unified approach
Modiva exposes many social media APIs through one unified REST API and MCP server, handling OAuth, tokens and per-platform quirks so you integrate once instead of per platform.
FAQ
Do I need a developer account for each platform?
Directly, yes — each platform requires its own app and OAuth setup. Modiva removes this by handling the platform apps and OAuth for you.
Can I post to multiple platforms with one API?
With a unified API like Modiva, yes — one call can publish across every connected platform.