Glossary
What is an ads API?
An ads API is an interface for managing paid advertising programmatically — creating campaigns, adjusting budgets and pulling spend and conversion reporting — across networks like Meta, Google, TikTok and LinkedIn.
What it does
Ads APIs let you launch and manage campaigns, manage budgets and audiences, and read performance metrics (spend, conversions, ROAS) without logging into each ad manager by hand.
Why they're complex
Each network's ads API is large and idiosyncratic, with its own objects, auth and reporting models — supporting several is a significant engineering effort.
Unified ad reporting with Modiva
Modiva exposes the major ad networks through one interface, so you can manage campaigns and read unified spend and conversion reporting across them.
FAQ
Which ad networks does Modiva support?
Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads and X Ads, through one unified interface.
Can I read ROAS across networks at once?
Yes — Modiva provides unified spend and conversion reporting across the connected ad networks.