Glossary
What is a unified API?
A unified API is a single, consistent interface that abstracts many underlying services behind one schema — so you integrate once and reach all of them, instead of building and maintaining a separate integration per provider.
How it works
The unified API normalizes the differences between providers (auth, data shapes, endpoints) into one model. Your code talks to the unified layer, which translates each call to the right provider behind the scenes.
Why teams use them
They collapse N integrations into one, absorb breaking changes upstream, and centralize concerns like authentication, retries and rate limiting — saving weeks of engineering and ongoing maintenance.
Modiva as a unified social API
Modiva is a unified API for social and ads platforms: one REST API and MCP server for Instagram, TikTok, X, LinkedIn, YouTube, the major ad networks and more.
FAQ
What's the benefit over calling each API directly?
One integration instead of many, consistent data shapes, and the provider handles auth, refresh and upstream changes for you.
Does a unified API limit what I can do?
A good one exposes the common, high-value actions across providers while still letting you target a specific platform when needed.