Glossary
What is a webhook?
A webhook is an HTTP callback: instead of your app repeatedly asking an API 'has anything changed?', the service pushes a message to a URL you provide the moment an event happens.
Webhooks vs polling
Polling wastes requests checking for changes that may not have happened. Webhooks invert this — the provider notifies you on the event, so you react instantly with less overhead.
Common uses
New comments, mentions, message replies, or campaign status changes can all trigger webhooks, letting your app or agent respond in near real time.
Events with Modiva
Where platforms support it, Modiva surfaces real-time events so your integrations and agents can react to social activity as it happens.
FAQ
Are webhooks better than polling?
For event-driven workflows, yes — they're faster and lighter. Some platforms are poll-only, in which case a unified layer handles the polling for you.
Do all social platforms support webhooks?
No — support varies by platform. Modiva abstracts the difference so you get events where they're available.