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How to send Instagram messages via API

To send Instagram messages via API, connect Instagram through Modiva, then call `messages_send` with the recipient and text — read the conversation with `messages_list` to power inboxes and AI auto-replies.

Programmatic messaging on Instagram normally means navigating per-platform messaging APIs and approval. Modiva abstracts that into `messages_send`, `messages_list` and `messages_inbox`, so a unified inbox or AI responder works the same on Instagram as everywhere else.

Step by step

1

Create a Modiva account and MCP key

Sign up free and generate an MCP key (`mk_live_…`) from the dashboard. The same key authenticates both the hosted MCP server (for AI agents) and the REST API (for your backend), so you only manage one credential.

2

Connect your Instagram account

From the dashboard, click Connect and choose Instagram. Modiva runs the OAuth flow and requests the right scopes for you, then stores the access + refresh tokens in an encrypted vault and keeps them fresh — you never handle Instagram's raw API credentials. The connection gets a stable `connectionId` you reference in every call.

3

Send a message with messages_send

Call `messages_send` with the connection ID, a `recipient_id` and your text. Modiva delivers it through Instagram and returns the message ID, respecting Instagram's messaging windows and rules.

4

Build an inbox or AI responder

Use `messages_inbox` and `messages_list` to pull conversations into one view. Over MCP, an agent can read an incoming Instagram message, decide on a response and reply with `messages_send` — a full AI support loop.

Example request

Call the messages_send tool through Modiva’s REST API. The same tool is available to AI agents over the MCP server at https://mcp.modiva.ai/v1.

POST /v1/tools/invoke
curl -X POST https://api.modiva.ai/v1/tools/invoke \
  -H "Authorization: Bearer mk_live_…" \
  -H "Content-Type: application/json" \
  -d '{
    "tool": "messages_send",
    "connectionId": "conn_…",
    "args": { "recipient_id": "u_456", "text": "Hi! How can we help today?" }
  }'

Try it with Instagram

Start free

FAQ

Can I build a unified inbox that includes Instagram?

Yes. `messages_inbox` returns conversations from Instagram in the same shape as every other channel, so one inbox UI covers them all.

Does Modiva respect Instagram's messaging rules?

Yes — Modiva enforces Instagram's messaging windows and policy constraints so your sends stay compliant.


Keep building with Instagram

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