Case study

Connecting social posts to real conversions with GA4 and Modiva

A look at how growth teams use Modiva with Google Analytics 4 — pulling traffic-by-source and top landing pages for a campaign window, joining them with per-post publishing data, and shipping a weekly digest to the team channel — without building and maintaining a custom integration.

This is a representative example of the Modiva + GA4 workflow. Have a story to share? Tell us and we’ll feature it here.

The challenge

Growth teams that post everywhere rarely want attribution to end at a dashboard. Connecting posts to the traffic they drove usually means:

• The team could see likes and impressions per post, but not which posts drove traffic that actually converted.
• Attribution meant opening GA4, filtering by source and medium, and matching dates against the posting schedule by hand.
• AI assistants had no scoped way to read analytics — answering a traffic question always ended in a dashboard session.

The approach with Modiva

1. 1

   One read-only connection

   The team connects GA4 in Modiva once via OAuth with the analytics.readonly scope — Modiva can read reports but can never change GA settings, properties or data streams. The token is stored encrypted and refreshed automatically.

2. 2

   Traffic pulled where the posts already live

   An agent pulls traffic-by-source and top landing pages for a campaign window through Modiva's typed tools. The same request shape works across every tool Modiva supports, so GA4 data arrives in the same form as everything else.

3. 3

   Joined with per-post publishing data

   Because Modiva already holds the per-post publishing data — what went out, where, and when — the agent joins the GA4 numbers against it and answers “which post drove converting traffic” in one question instead of a filtering session.

4. 4

   A weekly digest to the team channel

   A scheduled job posts the numbers — sessions by source, top landing pages, and the posts behind them — to the team channel, so attribution arrives as a summary rather than a dashboard to open.

The outcome

• The social-to-revenue loop is closed — posts are connected to the converting traffic they drove, not just to likes and impressions.
• Attribution questions are answered by an agent in one query, not by a GA4 dashboard session with hand-matched dates.
• Access is read-only by scope — easy to approve, impossible to misuse against GA settings, and revocable at any time.