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Unified API · Alternative

The Modiva alternative to Merge

Looking for a Merge alternative? Merge is a unified API for back-office software — HR, payroll, accounting, ticketing, CRM, ATS and file storage. Modiva takes a different approach — one unified API and hosted MCP server across every social, ads, CRM and ecommerce platform, built for developers, agencies and AI agents.

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Why teams choose Modiva instead

Marketing domain, not back-office

Modiva unifies social, ads, CRM and ecommerce; Merge focuses on HR, accounting, ticketing and similar back-office systems.

Deep native marketing tools

First-class tools for posting, scheduling, comments, ad campaigns and analytics — not generic normalized records.

MCP included in the surface

A hosted MCP server for AI agents across the marketing catalog, with per-tenant OAuth and encrypted credentials.

Modiva vs Merge, side by side

FeatureModivaMerge
DomainSocial, ads, marketing & ecommerceBack-office SaaS (HR, accounting, ticketing, CRM, ATS)
Unified REST APIYesYes — core product
Hosted MCP serverYesYes — Agent Handler over MCP (priced separately from the core API)
Native marketing toolsYes — publishing, scheduling, comments, ads, analyticsNot the focus — back-office data models
Free tierYes — first 3 connected accountsYes — up to 3 production Linked Accounts

Pricing and feature details verified from public sources on July 1, 2026. Prices change — confirm the latest on the Merge website before deciding.

See the full breakdown on the Modiva vs Merge comparison.

When Merge may be the better fit

You need to sync back-office SaaS data — HRIS, payroll, accounting, ticketing or ATS — through a well-normalized unified API.

FAQ

Is Modiva a Merge alternative?

Only if your integrations are marketing-facing. Modiva is a unified API and MCP server for social, ads, CRM and ecommerce. Merge is the right tool for back-office data like HR, accounting and ticketing.

Does Merge have an MCP server?

Yes — Merge exposes MCP through its Agent Handler, which is priced separately from the core unified API. Modiva includes a hosted MCP server across its marketing catalog.

How much does Merge cost?

As of July 2026, Merge's Launch plan was listed at $650/mo for up to 10 production Linked Accounts, with a free tier for up to 3. Pricing scales per account — verify current pricing on Merge's website.

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Platforms you can connect

Instagram APILinkedIn APIX APIMeta Ads APIGoogle Ads APIShopify APIHubSpot API

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Comparison based on publicly available information about Merge as of July 2026. Product names and trademarks are the property of their respective owners; Modiva is not affiliated with, endorsed by, or sponsored by Merge. Details may have changed — please verify current features and pricing on the Merge website.