Server MCP
Google Ads MCP server
Google ships an official Google Ads MCP server, but it is deliberately narrow: read-only, three tools, and you run it yourself locally. Modiva hosts a Google Ads MCP server with 9 typed tools that also write: create and pause campaigns, drill into ad groups, keywords and search terms, and pull spend, conversion and ROAS reporting.
Google's own MCP server is a solid reporting bridge: it exposes account listing, GAQL search and resource metadata over stdio, and nothing else. If your agent should act (pause an underperforming campaign, mine search terms for negatives, adjust structure) you need write tools and a hosted endpoint. Modiva provides both, with the developer token, OAuth and MCC plumbing handled server-side.
9 strumenti Google Ads tipizzati
Raggruppati per risorsa, non per piattaforma — così gli stessi nomi degli strumenti funzionano su ogni account collegato.
campaigns_
list · create · pause
adgroups_
list · analytics
keywords_
list · analytics · quality score
search_terms_
report · find new keywords & negatives
analytics_
spend · conversions · roas
Aggiungilo al tuo client IA
Punta un qualsiasi client compatibile con MCP (Claude, Cursor, Windsurf, …) al server ospitato e gli strumenti Google Ads vengono rilevati automaticamente.
{
"mcpServers": {
"modiva": {
"url": "https://mcp.modiva.ai/v1",
"headers": { "Authorization": "Bearer mk_live_…" }
}
}
}Collega Google Ads al tuo agente
Ottieni la tua chiave MCP — gratisFAQ
How does this compare to Google's official Google Ads MCP server?
Google's server is official, free and read-only: it runs locally over stdio and exposes three tools for account listing and GAQL reporting. Modiva's is hosted (no local process), covers reads and writes, and shares an endpoint with your other ad networks and platforms. Many teams use Google's for ad-hoc analysis and Modiva for agents that act.
Do I need my own Google Ads developer token?
No. Requests run through Modiva's approved developer token and app. You connect your Google Ads account (or MCC) with OAuth and the tools operate on the accounts you authorize.
Can an agent create or pause campaigns?
Yes. campaigns_ tools support create and pause, and the reporting tools (ad groups, keywords with Quality Score, search terms) give the agent the evidence to justify each action.
Does it support manager (MCC) accounts?
Yes. Connect the manager account and the tools can address the client accounts underneath it.
Correlati
Modiva è un server MCP ospitato e multi-tenant. I tuoi token Google Ads sono crittografati e non vengono mai condivisi tra i workspace.